World Café Live is a music venue that mainly features Americana music. In this logo redesign, the goal was to reflect the rough-edged feel of the Americana style. The logo uses textures from block printing inspired by Hatch Show print style, which have been a common way of advertising music events. However, the bright color scheme steers away from a more historical nature and adds the more modern neon and electric feel of the venue itself. Overall, the new logo revives the vibrant face of the venue.
