World Café Live is a music venue that mainly features Americana music. In this logo redesign, the goal was to reflect the rough-edged feel of the Americana style. The logo uses textures from block printing inspired by Hatch Show print style, which have been a common way of advertising music events. However, the bright color scheme steers away from a more historical nature and adds the more modern neon and electric feel of the venue itself. Overall, the new logo revives the vibrant face of the venue.
![](https://cdn.myportfolio.com/084ab1a6-6f5e-4d91-8a0e-4b5e3221d349/02b49c35-3614-45f7-9caa-b68b4df9c353_rw_1200.png?h=dd56f46c2b2dd66fb94bb9d450b65c23)
![](https://cdn.myportfolio.com/084ab1a6-6f5e-4d91-8a0e-4b5e3221d349/5be57be9-7e20-4d79-a455-7eeb390a5092_rw_1200.png?h=b696196bc0bda12b18a02cb319b28497)
![](https://cdn.myportfolio.com/084ab1a6-6f5e-4d91-8a0e-4b5e3221d349/337ade4f-842d-444b-ae49-4249105764b4_rw_1200.png?h=0e33029fb451d251c10ef1f1c53921fb)
![](https://cdn.myportfolio.com/084ab1a6-6f5e-4d91-8a0e-4b5e3221d349/0263d4f7-a78f-481c-a1e3-239653780b99_rw_1200.png?h=8683535003aa9413fbd94635c5bb4a8a)
![](https://cdn.myportfolio.com/084ab1a6-6f5e-4d91-8a0e-4b5e3221d349/ed9754ae-3f36-49bd-b149-fa92333af430_rw_1200.png?h=a3beaef76f43995bf0149068d5697d51)
![](https://cdn.myportfolio.com/084ab1a6-6f5e-4d91-8a0e-4b5e3221d349/7da4f1c8-1ccd-4c59-aba9-2ad3dbcaf89d_rw_1200.png?h=a1bff4927566c17da99b4e736c867243)
![](https://cdn.myportfolio.com/084ab1a6-6f5e-4d91-8a0e-4b5e3221d349/33937387-444e-4c16-8ad0-97249949674f_rw_1920.png?h=9629df4499fc13a235c52568b393bb8e)
![](https://cdn.myportfolio.com/084ab1a6-6f5e-4d91-8a0e-4b5e3221d349/d206d8a6-5d62-4efe-9e8a-74cb55ff282c_rw_1920.png?h=59593a9a6a3601b2bf92e06eda3e8e31)