The Schuylkill Center is an educational center that inspires meaningful connections between people and nature. It’s branding needed to be friendly, without being too childish. The center is all about discovery for young and old. The center was envisioned as an isle of green within the city. It’s almost a tropical paradise, but a bit more local. Much of the branding revolves around a native species of frog, the gray treefrog, and the Pennsylvania state flower, the mountain laurel. Through this new rebrand, the center aims to engage with more visitors through meaningful adventure.
